New Marketing Strategies in disruptive time



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Topics Covered

New Marketing in digital times

Disruptive Marketing in Digital times

Digital Transformation: rockin’ the world of marketing

  • “The sales department isn’t the whole company, but the whole company better be the sales department.”

    Philip Kotler
  • “Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.”

    Philip Kotler
  • “It is more important to do what is strategically right than what is immediately profitable.”

    Philip Kotler


Prof. Philip Kotler

HR at CodeMogul

Philip Kotler an American marketing author, consultant, and professor; currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is the author of over 60 marketing books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets,…

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Prof. Marc Oliver Opresnik

Marketing Professor

Marc Oliver Opresnik Marketing Professor, Luebeck University of Applied Sciences, Germany Marketing Professor and Member of the Board of Directors, SGMI Management Institute St. Gallen, Switzerland Dr. Marc Opresnik is a distinguished professor of Marketing and a member of the Board of Directors at SGMI Management Institute St. Gallen in Switzerland, a leading international business…

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Prof. Salvador Lopez

Marketing & Creativity Professor

Salva Rock (Salva López)   The “rockin’ speaker” or “the electric guitar speaker”, a reinvented professional who lives in the intersection of several worlds: the entrepreneur and business (Economist with almost 15 years of international experience), the academic (innovative and disruptive teacher of marketing, innovation and creativity at ESADE Business School and other business schools…

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Dr. Abdulhai Megdad

A Tenured Assistant Professor of Marketing & International Business

Dr. Abdulhai Megdad is leading a training and consulting company, a member of many international associations, A tenured assistant professor of marketing and international business, he has years of marketing and academic experience, ranging from jobs in marketing and management with leading Saudi and international companies to his current position at Mega Consult. Dr. Abdulhai…

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Mr. Isa Almoawda

Managing Director at MKT Benchmark

My specialty is strategic marketing and branding. l help brands develop their marketing strategy to reach their optimal potential. Each brand has to have an identity which can create a meaningful relationship with its customers. When a brand does not have a strong identity or its current identity has low potential, I work with the…

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Mr. Ziyad Organji

Managing Director of Brandship Consultancy, Jeddah-Dubai

Accomplished Saudi brand specialist with 20 years of experience in the field of branding and brand strategy building. TED speaker. Proven track record in achieving positive business results by developing a winning brand strategy and implementation with full branding service for governmental and privet sectors as well as NGOs. Pioneer brand builder, artist and knowledge…

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Mr. Khalid Al-Zanki

Founder & CEO, LAUNCH

Khalid Al-Zanki is the host and producer of Kuwait E-Content Award Winning entrepreneurship podcast, LAUNCH ON FIRE. He has been positioned as the first Product Launch Maven in Kuwait, because he shares real life advice, as someone behind many outstanding product launches. He has been helping entrepreneurs build businesses and launch their products and services,…

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WMS is set over one day of ground-breaking speeches for New Marketing Strategies in disruptive time.

The First World Marketing Summit (WMS) in the Middle East will be held in Manama, Bahrain November 30 2017.

The World Marketing Summit (WMS) is an independent global organization, headquartered in Toronto, Canada, committed to creating a better world for our future generations through marketing.

WMS was created in 2010 by Professor Philip Kotler, popularly known as a marketing guru who has initiated global movements through marketing strategies that inspire change in human behavior, leading to a positive impact on society and living.

Kotler Awards:

This is the Second edition of Kotler Awards in the Middle East and Arab world.

We are targeting creative campaigns that have been conducted in di erent businesses.
we are looking for unique/ creative ones. there are di erent categories where you can apply and they are all included in the attached participation application. For more information

Conferences Agenda

  • 8:00 am - 9:00 am Registration and Welcoming.
  • 9:00 am - 9:15 am Welcome Address by the Host
  • 9:15 am - 10:15 am Opening Keynote - Prof. Philip Kotler

    New Marketing in digital times

  • 10:15 am - 11:15 am Keynote Speaker - Prof. Marc Oliver Opresnik

    Disruptive Marketing in Digital times

  • 11:15 am - 11:30 am Coffee Break and Networking
  • 11:30 am - 12:30 am Interactive Panel Discussion

    Professor Philip Kotler

    Professor Marc Oliver Opresnik

    Dr. Abdulhai Megdad

  • 12:30 pm - 1:00 pm Keynote Speaker - Mr. Khalid Al- Zanki

    Launches in digital era with focus on human experience

  • 1:00 pm - 2:00 pm Lunch Break
  • 2:00 pm - 2:40 pm Keynote Speaker - Mr. Ziyad Organji

    “Hello Brand”

    What do you stand for?!

    Drive your success through brand strategy.

  • 2:40 pm - 3:40 pm Keynote Speaker - Prof. Salvador Lopez

    Digital Transformation: rockin’ the world of marketing

  • 3:40 pm - 4:00 pm Coffee Break
  • 4:00 pm - 5:00 pm Interactive Panel Discussion

    Professor Salvador Lopez

    Mr. Khalid Al- Zanki

    Mr. Ziyad Organji

  • 5:00 pm 6:00 pm Closing Keynote
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